JimJams' Deirdre Adams: 'When this happened to us, we wanted to help to destigmatise suicide'
![JimJams' Deirdre Adams: 'When this happened to us, we wanted to help to destigmatise suicide' JimJams' Deirdre Adams: 'When this happened to us, we wanted to help to destigmatise suicide'](/cms_media/module_img/7746/3873262_5_articlesmall_Deirdre_20Adams_208.jpg)
Deirdre Adams: "My dream for JimJams was that it would be an exploitation-free zone — not exploiting the planet and not exploiting workers anywhere along the chain." Photograph: Patrick Browne
When Deirdre Adams decided to set up a business, she knew that she also wanted it to help people. Inspiration on all fronts hit when she had to go into hospital — a cloud that had a silver lining.
![Deirdre Adams: "We’re all one big family, so that’s why I wanted the support of vulnerable women to be part of JimJams as well". Photograph: Patrick Browne Deirdre Adams: "We’re all one big family, so that’s why I wanted the support of vulnerable women to be part of JimJams as well". Photograph: Patrick Browne](https://www.irishexaminer.com/cms_media/module_img/7746/3873250_5_articleinline_Deirdre_20Adams_2017.jpg)
![Deirdre Adams: "What blindsided me was that I thought before someone would become suicidal, there must be something awful that had happened them — some terrible thing that was making them feel so hopeless." Photograph: Patrick Browne Deirdre Adams: "What blindsided me was that I thought before someone would become suicidal, there must be something awful that had happened them — some terrible thing that was making them feel so hopeless." Photograph: Patrick Browne](https://www.irishexaminer.com/cms_media/module_img/7746/3873253_5_articleinline_Deirdre_20Adams_2021.jpg)
![Deirdre Adams: "I have awful sadness but I am kind of okay on my own. Not all the time though, I am very sociable and I adore people." Photograph: Patrick Browne Deirdre Adams: "I have awful sadness but I am kind of okay on my own. Not all the time though, I am very sociable and I adore people." Photograph: Patrick Browne](https://www.irishexaminer.com/cms_media/module_img/7746/3873256_5_articleinline_Deirdre_20Adams_2028.jpg)
![Deirdre Adams: "We have so much to deal with in our everyday life, it is important that we are comfortable and we nurture our spirit to make us strong for dealing with life in general." Photograph: Patrick Browne Deirdre Adams: "We have so much to deal with in our everyday life, it is important that we are comfortable and we nurture our spirit to make us strong for dealing with life in general." Photograph: Patrick Browne](https://www.irishexaminer.com/cms_media/module_img/7746/3873259_5_articleinline_Deirdre_20Adams_2012.jpg)
Deirdre lives near the sea in Woodstown, Co Waterford, and goes swimming with a group of friends every morning in nearby Dunmore East.
As well as providing solace, the sea has also inspired part of the JimJams collection. The Guillamene print, named after the famous swimming spot near Tramore, celebrates the power of the ocean.
“Each of the prints has its own story and that is very important to me. The Guillamene print celebrates the magic of the sea, which is there for all of us to enjoy.”
Deirdre says the quality of the JimJams product is hugely important to her and the feedback from customers so far bears witness to this.