Dublin GAA have confirmed a new multi-million euro sponsorship deal with Staycity Aparthotels, replacing global insurance company AIG.
The exact terms of the deal, which covers all four codes in the capital, have been kept under wraps but it is expected to pull in several million euro for Dublin GAA over the five-year term.
AIG previously sponsored Dublin teams for back to back five-year terms, a deal that ran throughout the county football team's six-in-a-row glory era between 2015 and 2020.
The new deal was confirmed this afternoon and followed by a press briefing at Dublin's Parnell Park GAA base which was attended by members of all four county senior teams.
Irish-owned Staycity Aparthotels, based in the heart of Dublin 8, was established in 2004 by CEO Tom Walsh and his brother, Ger, with a single apartment in a former U2 recording studio in Dublin's Temple Bar.
The company has since grown to become one of Europe's leading aparthotel operators and now operates nearly 6,000 apartments across five European countries.
The new Dublin jersey, in conjunction with oneills.com, the official retail partner of Dublin, has also been revealed. The jersey is available to pre-order from November 15.